Redefine Success
Deliveroo, Uber Eats & Just Eat Food Photography in Leicester
Use these H2s to organise your page copy. They double as semantic keyword signals for Google:
1. Why Delivery Platform Photos Directly Affect Your Orders
2. What’s Included in a Delivery Platform Shoot
3. Hero Images vs. Item Images — What’s the Difference?
4. Platform Image Specs: Deliveroo, Uber Eats & Just Eat Requirements
5. Leicester & Midlands Restaurant Clients
6. How to Book Your Delivery Platform Photoshoot
7. Frequently Asked Questions
Open with the problem/opportunity: when customers browse Deliveroo, they eat with their eyes first. A professional photo is the difference between a scroll and an order. Introduce yourself as a Leicester-based food photographer who specialises specifically in delivery platform shoots — not a generalist.
Stat to use: Restaurants that have photography on their menu can boost overall orders by 25% on Deliveroo.  This is from Deliveroo’s own help centre — it’s a highly credible conversion trigger for hesitant restaurant owners.
Also worth noting: 73% of Just Eat customers said they want to see photos of the food before ordering, and restaurants with professional photography have shown sales increases of up to 30%. 
Lead with these stats. They do your selling for you.
Section 1: Why Photos Affect Orders
Explain the psychology briefly. Poor photography actually decreases orders — including iPhone shots. That’s why Deliveroo has strict photography guidelines.  This validates why professional photography matters even for smaller restaurants who think their phone shots are “fine.”
Also note: restaurants with hero images feature higher on the restaurant list than those without  — so it’s not just conversion, it’s visibility within the platform.
Section 2: What’s Included
Be explicit. Competitors who outrank generalists do so because they list deliverables clearly. Model on what the best-practice in the market looks like:
Images should be edited and delivered within 7 days, provided in two formats — platform resolution and a high-quality version for printing — with usage rights included for social media, print, and web.  Match or beat this in your own offering and spell it out on the page.
Include:
• On-location shoot at your premises
• Hero image(s)
• Individual dish/item images
• Images sized & formatted to each platform’s spec
• Edited and delivered within X days
• Full usage rights
Section 3: Hero vs. Item Images
Delivery platform shoots are made up of two key elements: single dish images (the informative images that show customers exactly what they’ll receive) and hero images (the first thing potential customers see, using a curated selection of your best dishes to visually describe what you offer). 
Explaining this distinction positions you as an expert, not just a photographer. Restaurant owners often don’t know the difference and will trust the person who explains it clearly.
Section 4: Platform Specs (Short Section)
This is important for SEO — it pulls in people searching “Deliveroo photo requirements” or “Uber Eats image size” who are in research mode and could convert to clients.
Key accurate spec to mention: Deliveroo only accepts JPEG files, and does not accept photos showing people — including hands serving food, a chef plating a dish, or customers in the background.  Note that you handle all of this — they don’t need to worry about specs.
Section 5: Client Section
Name-drop Leicester/Midlands restaurants you’ve shot for delivery platforms. Even if a client hasn’t specifically said “this was for Deliveroo,” if you’ve shot their menu food, it counts. Real named clients here are critical for E-E-A-T.
Section 6: How to Book
Simple 3-step process:
1. Get in touch for a free consultation
2. We plan your shoot — dishes, location, timeline
3. Receive your edited, platform-ready images
Section 7: FAQ
These should target actual search queries. Suggested questions:
• How much does Deliveroo food photography cost in Leicester? (Even a “prices start from £X” helps — hiding price entirely loses trust)
• How many dishes can I photograph in one shoot?
• Do I need to prepare the food before you arrive?
• Will the photos meet Deliveroo’s image requirements?
• How long until I receive the edited photos?
• Do you cover Nottingham, Birmingham, Derby and the wider Midlands? (This expands your geographic reach)
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